Making your online store SEO-friendly is essential for driving organic traffic, increasing visibility on search engines like Google, and boosting sales without relying solely on paid ads.
The good news? Store.link comes SEO-ready out of the box with core e-commerce best practices built in, so there’s no need for plugins, coding, or costly SEO experts.
Store.link handles core technical SEO elements automatically, giving your small online store a strong foundation to rank higher and attract more customers.
Below, we'll explain the built-in features that make Store.link stores SEO-ready from day one, and how you can take it further with simple customizations.
1. Built-in Structured Data (Schema Markup) for Rich Search Results
Store.link automatically adds product schema markup (structured data) to your store and product pages.
What this means
Structured data tells search engines exactly what your page contains, such as:
Product name and description
Price
Availability (in stock/out of stock)
Images (if added)
Why it matters for Ecommerce SEO
This enables rich snippets in Google search results, making your listings stand out with prices and images instead of plain text links. Rich results can improve click-through rates by up to 30%, helping your online store get more visibility and traffic.
No setup is needed. It’s active by default on all Store.link stores.
Below is a real example of a Store.link product appearing as a rich result in Google, powered by built-in structured data.
2. SEO-Friendly URLs for Better Ranking and User Experience
Store.link creates clean, readable URLs automatically using your product names.
Examples
Good (Store.link):
https://mystore.store.link/products/handmade-leather-walletLess ideal (typical marketplaces):
https://www.amazon.com/gp/product/B0BDJH9Y8Z/ ref=oxscacttitle1?smid=ATVPDKIKX0DER &psc=1 &pfrdp=abcd1234
What This Means
URLs include readable keywords instead of random IDs or numbers.
Why It Matters
Search engines prefer keyword-rich, human-readable URLs for better crawling and ranking.
Users trust and remember them more easily.
They look professional when shared on social media or WhatsApp.
Store.link does this automatically, No manual configuration required.
3. Fast Loading Speeds and Automatic Optimization
Store.link stores are speed-optimised by default.
What This Means
Pages load quickly on mobile and desktop devices.
Images and layouts are automatically optimized.
Mobile-responsive design ensures seamless experience on phones (critical since Google uses mobile-first indexing).
Why It Matters
Page speed is a major Google ranking factor, faster sites rank higher and reduce bounce rates. Slow-loading stores lose customers and search visibility.
This works out-of-the-box, helping your online store compete with bigger platforms.
Below is a real performance test of a Store.link store, showing strong SEO and best-practice scores without any manual optimization.
4. Automatic Sitemap Generation for Faster Indexing
Store.link creates and updates an XML sitemap automatically.
What This Means
Your sitemap lists all pages, products, and categories, informing search engines about new or updated content (especially when you edit your Google Sheets).
Why It Matters
Helps Google discover and index your products quickly.
Ensures new items appear in search results sooner without manual submissions.
How to Check Your Sitemap
Add /sitemap.xml to your store domain to view your sitemap.
Below is a real example of a Store.link sitemap, automatically generated and kept up to date with your store’s pages and products.
You’ll see a list of all the pages and products that search engines can index from your store.
5. Custom SEO Settings
You can edit SEO details directly from your Store.link dashboard. This helps control how your store and its pages appear on search engines and when shared on social media.
What You Can Customize
Meta title (page title shown on Google)
Meta description (short summary shown in search results)
Social preview image
Favicon (small icon shown in browser tabs)
You can set these details for your entire store and individual product categories in your store.
This gives you more control over how different sections of your store appear in search results.
Why this matters
Optimized titles and descriptions improve click-through rates from search results.
Better social previews drive more traffic from shares.
Category-specific settings help target niche searches (e.g., "handmade leather wallets").
Editing these SEO details helps your store appear clearer and more relevant in search results and link previews. This makes it easier for the right customers to discover and click your store.
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